Anne Byun, the Founder/Designer of Twinklecards launched the company in January 2002. Prior to this, she spent many years in the advertising world managing the development of ad campaigns for clients such as PepsiCo and Starwood Hotels & Resorts. In search of another creative outlet, she decided to start her own business by designing unique handmade greeting cards. Cards that were truly one of a kind and not to mention hard to throw away. At first, she questioned whether this hobby could actually develop into a business. But once retailers like Barney's New York and Neiman Marcus and the country's largest handmade greeting card distributor (Constance Kay) expressed interest in her designs, she started to think differently. Anne experimented vigorously with over 50 different designs over the course of a year before unveiling her final line. She often likes to refer to her cards as little pieces of artwork versus greeting cards.

Anne handles all aspects of the company's business including design, marketing/public relations, and sales. According to her, there are three things that define her as a person - her love for golf, appetite for Italian food, and passion for creativity. She also enjoys designing jewelry in her spare time (and believe it or not, she often uses the same materials that are used to craft her card designs.